Why does a buyer do what he or she does? That’s what I want to teach others. As a buyer with almost 20 years of experience on the other side of the table, I now want to use my knowledge and expertise to help sales professionals. That is a conscious decision. In recent years power is increasingly shifting towards buyers. With my training and guidance, I want to ensure more balance at the negotiating table.

Making other people successful, that really gives me energy. In my training and 1-on-1 support I quickly get to the core of the problem and I can really make a difference. I don’t make empty promises: the investment you make, pays for itself at least 10 times. I work for many different clients, but mainly for companies in the FMCG, raw materials, packaging, third party manufacturing and logistics industry.